The Content Collective
From campaign strategies to creator journeys, this is where influence meets insight.
Why Poppi’s Marketing Works (and What Brands Can Learn From It)
Poppi has mastered the art of modern marketing by blending vibrant branding, authentic influencer partnerships, and bold PR tactics like their oversized, conversation-starting PR boxes. From TikTok virality to in-store visibility, Poppi proves that storytelling, consistency, and a little controversy can turn a soda brand into a cultural phenomenon.
How to Turn Holiday Content Into Year-Round Brand Deals
Holiday campaigns create massive visibility for creators but the smartest influencers use that momentum to secure year-round brand deals. In this guide, you’ll learn how to turn your holiday content into long-term partnerships by showcasing ROI, repurposing seasonal posts, pitching strategic opportunities, and building strong relationships with brands. If you want to land brand deals in 2025 and position yourself for ongoing influencer long-term partnerships, this is your roadmap.
Why UGC Outperforms Ads During the Holidays And How Brands Can Leverage It Fast
During the holidays, ad costs skyrocket and consumer attention drops but UGC continues to outperform traditional ads across every platform. Shoppers trust real people more than polished campaigns, making creator-led content one of the highest-converting assets of the season. In this guide, we break down why UGC wins during the holidays and how brands can launch a fast, effective holiday UGC strategy to boost conversions and cut ad spend.