How to Turn Holiday Content Into Year-Round Brand Deals
The holidays are a golden opportunity for content creators. From festive posts to gift guides and seasonal campaigns, brands are eager to partner with influencers to reach engaged audiences during this high-traffic time. But what if you could take the momentum from your holiday content and turn it into year-round brand deals? With the right approach, creators can convert short-term seasonal campaigns into long-term partnerships that pay off well beyond December.
1. Showcase the ROI of Your Holiday Content
Brands want to work with influencers who deliver measurable results. When your holiday campaigns perform well whether it’s through high engagement rates, clicks, or conversions make sure to document your success.
Save screenshots of metrics like story views, post likes, and comment engagement.
Track conversions with affiliate links or unique promo codes.
Compile a mini “case study” showing how your holiday content drove sales or traffic.
When brands see tangible results, you position yourself as an influencer who doesn’t just create content but drives real business value. This is key to landing long-term influencer partnerships.
2. Repurpose Holiday Content for Year-Round Value
Holiday content doesn’t have to expire once the season ends. Repurposing your posts can extend the life of your campaigns and demonstrate your creativity to brands.
Turn a festive recipe video into a “holiday recipes you can make anytime” post.
Transform gift guide reels into evergreen product reviews or lifestyle posts.
Use behind-the-scenes clips to showcase your authenticity and storytelling skills.
By showing brands that your content can stay relevant all year, you become a more attractive candidate for long-term deals.
3. Pitch Year-Round Opportunities to Brands
After the holidays, reach out to brands you worked with—or ones you admire—and pitch ideas for future collaborations. Highlight how your holiday content performed and propose concepts that align with their ongoing campaigns.
Suggest seasonal tie-ins for spring, summer, or back-to-school campaigns.
Offer multi-post packages that include static posts, reels, and stories.
Share ideas for recurring content series or ongoing brand ambassadorships.
Brands are often looking for influencers who can maintain a consistent presence, not just spike engagement during the holidays. Positioning yourself as a reliable partner is a strong way to land brand deals in 2025 and beyond.
4. Build Long-Term Relationships
Landing brand deals isn’t just about one-off campaigns—it’s about cultivating relationships. After a successful collaboration:
Follow up with a thank-you email highlighting campaign results.
Engage with the brand on social media to stay on their radar.
Offer insights and ideas for future content that complements their marketing strategy.
Consistency, professionalism, and creativity go a long way in securing year-round influencer partnerships.
5. Leverage Your Holiday Portfolio
Finally, your holiday content is a powerful addition to your media kit. Include performance metrics, examples of your best posts, and a few client testimonials if possible. A strong portfolio demonstrates that you know how to deliver results, making brands more likely to commit to long-term collaborations.
Pro Tip: Brands often plan campaigns months in advance. By proactively pitching year-round concepts and showcasing your holiday success, you position yourself as a go-to influencer for ongoing partnerships.
Turning festive content into lasting opportunities isn’t just smart it’s essential for serious creators. By documenting results, repurposing content, pitching strategically, and nurturing relationships, you can transform one seasonal spike into a steady stream of brand deals throughout the year.
