The future of influencer marketing is no longer about vanity metrics or one-off posts. Learn how agencies can adapt to performance-driven campaigns, authentic creator partnerships, and scalable influencer strategies.

Gifting is a powerful entry point into influencer marketing, but it isn’t meant to last forever. Learn when and why brands should move from gifted collaborations to paid influencer partnerships and how to scale smarter.

Q1 is the most strategic time to test influencer marketing. With lower competition, reduced creator costs, and more engaged influencers, brands can experiment, collect performance data, and build scalable partnerships that drive results all year long.