Micro and nano influencers are redefining success on TikTok proving that authenticity beats follower count every time. These creators connect with their audiences through relatable, story-driven content that drives real engagement and conversions. In this blog, we’ll break down how brands can win on TikTok by partnering with smaller creators, leveraging trends, and building genuine connections that turn viewers into loyal customers.

Not all influencers are created equal. From nano to micro to macro, each type offers unique benefits for your brand. Learn the differences, when to use each, and how to choose the right influencer to maximize engagement, conversions, and brand awareness.

Want to make your media kit stand out in 2026? Brands and agencies are looking for influencers who combine data, visuals, and personality. From audience demographics and engagement metrics to past collaborations and creative examples, we break down the must-have sections that get brands saying yes. Join In/Spree Brands and let our team help you craft a professional media kit that opens doors to collaborations!