Building Your Media Kit: What Brands Want to See in 2026
In the fast-paced world of influencer marketing, your media kit is your first impression. It’s more than just a resume it’s your personal brand story, your stats, and your creative value all in one. As we head into 2026, brands and agencies are becoming increasingly selective, looking for influencers who present themselves professionally and effectively.
If you’re ready to elevate your influencer game, here’s a breakdown of what brands want to see in a modern media kit.
1. A Strong, Personal Introduction
Start with a concise, engaging introduction that highlights who you are, your niche, and your unique voice. Brands want to know:
What sets you apart from other influencers
The types of content you create (lifestyle, beauty, fitness, travel, etc.)
Your audience focus and interests
A friendly headshot and a professional logo can help make this section visually appealing.
2. Your Audience Demographics
Brands are increasingly data-driven. They want to know exactly who they’re reaching. Include:
Follower count on each platform
Age, gender, and location breakdown of your audience
Interests and engagement trends
Tools like Instagram Insights, TikTok Analytics, and Google Analytics can help you gather accurate data. A simple chart or infographic can make these numbers easy to digest.
3. Key Metrics & Engagement
More than followers, brands want real engagement. Highlight:
Average likes, comments, and shares per post
Click-through or swipe-up rates if applicable
Past campaign performance or success stories
Include visuals like graphs or screenshots to make your performance undeniable.
4. Past Collaborations & Case Studies
If you’ve worked with brands before, showcase them. Include:
Brand logos and campaign highlights
Type of content created (static posts, reels, TikToks, stories, UGC)
Measurable results, such as engagement rates or conversions
Even small partnerships or gifted collaborations can show your professionalism and reliability.
5. Content Examples & Creative Style
Brands want to see your visual aesthetic and creativity. Include:
High-quality images and video thumbnails
Examples of both organic and sponsored content
A consistent style that reflects your personal brand
Consider adding a section that highlights your versatility different formats, styles, or campaign types you can deliver.
6. Contact & Collaboration Details
Make it easy for brands to reach you. Include:
Email address and/or contact form link
Links to social media profiles
Your rates or note that rates are available upon request
A clean, professional layout with a clear call-to-action can make brands more likely to reach out.
7. Bonus Tips for 2026
Keep your media kit digital-friendly PDFs or interactive web pages are preferred.
Update regularly with new metrics and content examples.
Tailor versions for specific brands or industries to make your pitch more relevant.
Include a brief brand collaboration pitch: a short line about the types of partnerships you’re seeking.
Final Thoughts
A strong media kit in 2026 is a mix of data, visuals, and personality. It tells brands why you’re the perfect partner and gives them everything they need to say yes. By including clear metrics, showcasing past work, and presenting your personal brand professionally, you’re setting yourself apart in a crowded influencer landscape.
Ready to take your media kit to the next level? Join In/Spree Brands so our team can help you craft a professional, standout kit that gets brands saying yes!
