Combine the broad reach of macro influencers with the niche credibility of micro influencers. This ensures campaigns tap into both awareness at scale and high-trust communities where recommendations carry more weight.

Short-form content drives discovery and engagement on today’s leading platforms. Prioritizing Reels and TikToks means meeting audiences where they already consume most of their content — quick, entertaining, and easily shareable clips.

Show products in relatable, real-world contexts that audiences already connect with like shopping trips to Amazon or Target, or everyday routines. This style of integration makes content feel natural, not forced, while boosting conversion potential.