Small brands don’t need big budgets to make a big impact. By partnering with micro-influencers creators with highly engaged, niche audiences you can boost brand awareness, build trust, and drive sales, all while staying authentic and cost-effective.

Poppi has mastered the art of modern marketing by blending vibrant branding, authentic influencer partnerships, and bold PR tactics like their oversized, conversation-starting PR boxes. From TikTok virality to in-store visibility, Poppi proves that storytelling, consistency, and a little controversy can turn a soda brand into a cultural phenomenon.

During the holidays, ad costs skyrocket and consumer attention drops but UGC continues to outperform traditional ads across every platform. Shoppers trust real people more than polished campaigns, making creator-led content one of the highest-converting assets of the season. In this guide, we break down why UGC wins during the holidays and how brands can launch a fast, effective holiday UGC strategy to boost conversions and cut ad spend.