A strong influencer brief is the foundation of any successful campaign. It sets expectations, inspires creativity, and ensures your message lands with authenticity. In this blog, we break down what makes a great brief from defining clear goals and deliverables to striking the right balance between brand guidelines and creative freedom. Plus, we share real examples of what to do (and what not to do) when briefing creators, so you can get content that feels organic, on-brand, and drives real results.

Micro and nano influencers are redefining success on TikTok proving that authenticity beats follower count every time. These creators connect with their audiences through relatable, story-driven content that drives real engagement and conversions. In this blog, we’ll break down how brands can win on TikTok by partnering with smaller creators, leveraging trends, and building genuine connections that turn viewers into loyal customers.

Not all influencers are created equal. From nano to micro to macro, each type offers unique benefits for your brand. Learn the differences, when to use each, and how to choose the right influencer to maximize engagement, conversions, and brand awareness.