What to Post When You Don’t Know What to Post
Your go-to guide for getting inspired, staying consistent, and creating content that brands (and your audience) love.
Every creator hits that moment: you open your camera roll, scroll through TikTok trends, stare at your drafts… and nothing feels right. If you’ve ever thought, “I have no idea what to post today,” you’re not alone.
The good news? You don’t need a perfect idea to create great content you just need a starting point.
Here are easy, high-performing content ideas you can pull from anytime you feel stuck (and yes, brands love these too).
1. Show Your Daily Routine (People LOVE routines)
Morning routine, nighttime routine, Sunday reset, wellness routine, mom routine, creator routine choose your vibe.
These perform well because they’re relatable and effortless to film.
Quick idea: “My 15-minute morning routine for staying sane during busy weeks.”
2. Share a Mini Review or Hot Take
Short reviews → easy to film → high save + share rate.
You can review a product, an experience, a hack, or even a mindset shift.
Examples:
“One product I didn’t think I needed but now can’t live without.”
“Unpopular opinion: creators should ____.”
3. Behind-the-Scenes of Your Work or Life
People love feeling like insiders. Show the process behind your content, your day, or your creative workflow.
Try:
Editing BTS
Packing for a trip
What your desk looks like
How you plan your week
4. A Simple GRWM (Get Ready With Me)
It doesn’t have to be a full makeup tutorial. It can be:
GRWM to answer a question
GRWM to talk about a storytime
GRWM while sharing creator tips
These always hit.
5. User-Generated Content Style Video
Brands LOVE UGC-style videos because they feel authentic and convert well.
Create one even if it’s not sponsored it attracts future paid partnerships.
UGC ideas:
How you use a favorite product
Unboxing + first impressions
A 30-second aesthetic montage
“3 reasons I love this ____”
6. Ask Your Audience Something
The easiest way to boost engagement? Ask a question.
It also gives you content ideas for future posts.
Try asking:
“What should I try next?”
“Which outfit is your favorite?”
“What’s a small thing making your life easier right now?”
7. Recycling & Repurposing Old Content
Your followers don’t remember everything you posted reposting or refreshing content is normal and smart.
Ideas:
Take a trending audio you used before and re-film it
Turn an old photo dump into a Reel
Update a viral post with “Part 2”
8. Share Something Personal (But Simple)
You don’t have to overshare just let people in a little.
Examples:
Something you’re learning
A goal you’re working on
A funny realization
A small win from your week
9. Aesthetic Photo Dump — Always a Win
When in doubt: photo dump.
Mix everyday moments, mirror selfies, food, coffee, your pet, your workspace, anything.
People love the “casual, but curated” vibe.
10. Hop on a Trend Without Overthinking It
Pick one easy trend from today’s TikTok or IG Reels feed and make it your own.
Trends grow your audience even simple ones.
The Bottom Line
You don’t need the perfect idea to stay consistent.
You just need one simple starting point and now you have ten.
Whenever you feel stuck, come back to this list and pick one.
Your next great post is already in your camera roll you just haven’t uploaded it yet.
