The Complete Influencer Guide to Black Friday & Cyber Monday Partnerships
Black Friday and Cyber Monday (BFCM) are the Super Bowl of influencer marketing the time of year when brands need creators more than ever. If you’re an influencer looking to secure more paid partnerships, boost your visibility, and increase your income, this is your ultimate guide to winning BFCM.
Why BFCM Is the Best Time for Influencers
From November to December, brands massively increase their marketing budgets. They want content that stands out, converts, and gets shoppers excited. This creates the perfect window for influencers to negotiate higher rates, secure last-minute partnerships, and land ongoing relationships going into the new year.
1. Prepare Your Social Media Profiles for Holiday Campaigns
Before pitching brands, make sure your platforms are optimized:
✔ Update your bio with key stats
Add your average views, niche, and engagement rate. Brands want to see metrics quickly.
✔ Refresh your content
Post consistently the week before BFCM so brands see recent, active content.
✔ Add a Holiday Highlight (IG)
Include: unboxings, reviews, past brand deals, holiday hauls anything that shows you’re creator-ready.
2. How to Find BFCM Brand Deals
Pitch to brands that fit your niche
Food, tech, beauty, fashion, home, wellness — most brands in these categories push strong BFCM promotions.
Look for these keywords:
“BFCM campaign”
“Holiday content creators”
“Q4 influencer partnership”
“UGC creators needed”
Pitch Template You Can Use:
Subject: Holiday Content Creator Available for BFCM Campaigns
Hi [Brand],
I’m a [niche] creator with an engaged audience who loves holiday deals, gift ideas, and product recommendations. With BFCM around the corner, I’d love to support your promotions with authentic, high-converting content.
Are you currently booking influencers for Black Friday & Cyber Monday?
Happy to send concepts or previous examples!
Best,
[Your Name]
3. Types of Holiday Content Brands Want (High-Converting Ideas)
These holiday UGC ideas work extremely well for BFCM:
✨ Product Unboxing & First Impressions
Short videos that highlight packaging, features, and your genuine reaction.
✨ “This is Your Sign to Buy Now” Content
Strong call-to-action videos perform exceptionally during BFCM.
✨ “Before You Add to Cart…” Tips
Give viewers reasons why they need the product.
✨ Gift Guides
“Gifts for Moms,” “Gifts for Foodies,” “Gifts Under $50” brands love when influencers place their products inside a themed guide.
✨ Deal Countdown Clips
Create urgency: “24 hours left!” or “Live now don’t miss this deal.”
✨ Transformation or Tutorial Content
Before-and-after videos sell products better than static images.
4. Negotiating BFCM Deals Like a Pro
✔ Offer fast turnaround bundles
Brands LOVE quick UGC during BFCM weekend.
✔ Ask for an ongoing partnership
Position yourself for “New Year, New Me” campaigns.
5. What to Post on Black Friday & Cyber Monday
Even if you don’t have brand deals, posting organic content helps brands notice you.
Here are high-value content ideas influencers should post during BFCM:
“My Top 5 Black Friday Deals”
“Cyber Monday Must-Haves”
“The Only Deals Actually Worth Buying”
“Holiday Kitchen Essentials”
“Small Business BFCM Buys”
“Gift Ideas for Under $25/$50/$100”
“The Product That’s Finally On Sale”
Brands LOVE reposting creators who organically feature their products this often leads to paid deals later.
6. Stay Organized With a BFCM Content Calendar
Plan your holiday content at least a week before BFCM. Include:
Posting schedule
Deadlines
Drafts
Affiliate links
Story reminders
Brand deliverables
A calendar keeps you consistent and prevents last-minute stress.
7. After BFCM: Turn Campaigns Into Long-Term Deals
This is where many influencers miss out.
Send a short, clear report after the campaign:
Views
Saves
Engagement
Sales (if you have affiliate or discount codes)
Screenshots of positive comments
This makes you look professional and encourages the brand to hire you again.
Final Thoughts
Black Friday and Cyber Monday are prime opportunities for influencers to secure high-paying partnerships and expand their visibility. By staying organized, pitching early, and posting strategic holiday content, creators can maximize their income during the busiest shopping season of the year.
If you’re looking for help securing more BFCM brand deals, feel free to reach out to our team at In/Spree Brands we help creators land high-quality partnerships and build long-term brand relationships.
