Why is Influencer Marketing Important for Growing your Business in 2018
Have you considered using influencer marketing for your business? If so, now is the time to start! Adding influencer marketing to your strategy can further increase your brand awareness, expand your follower base, and drive major sales!
A reason why influencer marketing is so big nowadays is that it eliminates the boundaries of traditional advertising and introduces your brand to a new audience via credible source - your influencer partner.
Having an influencer marketing strategy is one of the best ways to raise awareness about the new products or campaigns, delivered in a highly relatable way. When an influencer endorses a product or service on their social channels, it can come across as an authentic recommendation from a friend.
87% of marketers used influencer marketing for promotion in 2017, and 97% of them found it to be effective. We can expect to see those figures continue to increase in 2018, as the organic reach on social media declines. So, why is influencer marketing so big and how can your business benefit from implementing it?
1. Original Content on Social Channels is Paramount
When scrolling through social media feeds, people see many ads and other brands’ posts. If you want your content to be noticed, it has to be original and exciting. One way to achieve that is by hiring expensive teams to create it, but think twice before doing so.
A more convenient way of creating original content is hiring influencers to do that for you. According to research, the most credible form of advertising is a recommendation from friends, so when influencers talk about your brand, people find it easier to trust them. Good influencers create authentic, personalized and relatable content that can also double as user-generated content.
Em Frederick is a travel influencer with 16,000 Instagram followers, and she shares stunning photos of the places she’s visiting. You can also notice she’s tagging Airbnb in her posts occasionally.
Airbnb then shares Em’s photo on their feed as user-generated content. If you take a closer look at their posts, you’ll notice that most of their content is influencer-generated.
2. Stories, Live and Video Are Having A Moment
The year started with a big announcement from Facebook that they’re changing their Facebook and Instagram algorithm in 2018. People will see more content from their family and friends, or from the brands and pages they search for frequently and with the content they’re engaging with.
What does this mean for brands? With organic reach dropping considerably, brands would have to use paid ads to reach more people. But we know paid ads are not the best way to reach your audience, especially on Instagram.
That is why brands have to be creative. Using Instagram stories, for example, is becoming inevitable if you want to catch people when they're looking for their friends’ stories. Furthermore, using videos on social media increases the time people spend on your post, and that can significantly improve your ranking on their feed.
Creating video and live content is much easier with influencers. For example, you can organize influencer takeovers, Q&As or behind the scenes that people love! The marketing team behind the Ward Village organized a takeover with an influencer from Hawaii, Anna Sachs. She posted stories from Honolulu Biennial, an international contemporary art festival in Hawaii, and people got a sense of what a day at the popular festival looks like.
3. Influencer Marketing Tools Make Influencers Easily Approachable
The popularity of influencer marketing has resulted in a need to move away from traditional forms of online advertising.
In/Spree Brands is making the whole collaboration process between the brands and influencers quite easy. You have thousands of influencers at your disposal and you can choose from a broad range of influencers from the macro to micro-level in the fashion, beauty and lifestyle space.
Besides being matched with influencers for your brand in no time, the platform supports connecting with them, discussing their working process, launching campaigns and tracking post results. In short, it has everything you need to execute a flawless influencer marketing campaign in one place!
There are a many ways that you can leverage influencer marketing to help grow your business. Whether you’re a big or a small company, find out how to use In/Spree Brands to find influencers that will create beautiful, personalized and authentic content for your brand. Get your product in front of millions of targeted people and increase your brand awareness more than ever before! Schedule a demo with us here.
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