Why Brands Should Activate Influencer Marketing This Holiday Season
The season of giving is a profitable one, but it is also one of the most competitive times of the year. Brands should activate influencer marketing to help them stand out. By collaborating with the right influencers, you will access an engaged audience that will pay attention to your brand.
1. Online shopping is on the rise
In the last year, 1.66 billion people worldwide bought products online. During the same year, sales were estimated to hit $2.3 trillion with increased projections of up to $4.48 trillion by 2021.
As the holiday season approaches, consumers start to look for the perfect gifts, meaning they will be turning to social media for recommendations and inspiration. Therefore, the festivities are the perfect opportunity to increase your sales and generate more brand awareness.
2. Brands can be Creative with their Holiday Campaign
Establish what is important to your audience and what would inspire them to purchase your service or product. If you are creative and add a holiday spirit to your Instagram influencer marketing initiatives, you will be noticed!
For the 2017 holiday season, the jewelry company Zales Jewelers collaborated with the Instagrammer Jaci Marie Smith and her husband to promote their holiday necklace. Instead of creating an ordinary Instagram post, they created an engaging video. This memorable video received over 65,000 views and many comments.
3. Influencers will Help your Brand Stand Out
If you want your holiday influencer campaign to have the biggest impact, let the influencers do what they do best. They know how to connect with their audience and positively tap into their emotions.
Aim to build a relationship with your influencers so they have the chance to understand your brand’s goals and target audience. Your brand will benefit when influencers can explore creative ways of making you stand out.
Aerie is a good example of a company that took the 2017 festive season by storm on Instagram. They collaborated with influencers such as Nichole Ciotti last holiday season, which helped them stand out from their competitors.
4. You can Target all Ages including Millennials
Influencers already have a large, loyal base of millennial followers who trust them. Millennials are influenced by an influencers’ recommendations in their buying decisions. Therefore, the holiday season is the perfect time to activate an influencer marketing strategy.
Millennials do not want to be blatantly advertised, influencer content allows you to reach these audiences in an organic way. Allow your Influencers to create and tell a story that engages their audience while respecting your brand’s values.
An influencer is like a trusted friend to Millennials, so they are more likely to buy a product recommended by them.
Create your influencer marketing strategy this holiday season with In/Spree Brands. We match you with your perfect influencers after understanding your brand’s goals and objectives. Schedule a demo with us here to spread some holiday magic.
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