The Power of Instagram Influencers for Small Businesses
When it comes to growing a business on social media, influencer marketing is a proven growth asset. However, it's not only for big brands, influencer marketing for small businesses can reach a new audience, level-up a campaign, and build brand awareness on a budget.
Determine your Ideal Influencers
Find influencers who will strengthen your brand’s mission and vision, and support your brand’s values and ideals. It is best to collaborate with influencers who are already discussing and engaging with your business or have an audience that align well with your brand.
This way, when they post about the collaboration, it will feel like a natural and genuine one. The easiest way to find the influencers who are actively engaging with you is to look at your posts’ comments. Also, you can search for relevant hashtags that will lead you to the right influencers.
A good example of this is the fragrance brand Jo Malone that collaborated with lifestyle and beauty blogger Fleur. Fleur has been using Jo Malone since 2014 and has posted about her love for Jo Malone many times before.
Share Resources with Your Influencers
Set up a shared Google Drive folder or a Dropbox for your campaigns and a resource folder with information about the brand and editorial style guide. Highlighting some examples for inspiration and general talking points allows the influencers to have some creative direction. Trust your influencers to design an engaging and authentic campaign. Make your project as streamlined as possible!
Build Trust with Your Target Audience and Generate More Engagement
Building a targeted community that you can communicate with daily is important as a brand. If your followers start to engage positively with your Instagram content, it will be easier to create a lasting relationship with them. Share with your followers a behind the scenes view of your business to give your brand a personal and authentic feel. Working with influencers who are open to a take-over is a great way to further the conversation.
Instagram aims to display content a follower 'likes' the most, without prioritizing anyone. Thus, your content will reach more people, leading to a stronger engagement rate by creating relevant, personable content.
Increase Number of Sales
Instagram is one of the best way to find prospects that will convert into sales. Many people follow brands to be in-the-know about new products; so having great content that highlights accessible products is important. Give value to your followers through sales with eye-catching, personable images.
Take for example the home decor company Jonathan Adler. They do not post product shots daily; however, when they do, they create content that has a unique, relatable feel.
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