The Biggest Instagram Marketing Trends for 2019
Brands need to stay up-to-date with the latest Instagram trends so they can effectively use them. Some trends are already here and will continue to grow this year. The following trends will help brands know where Instagram is headed and how they can improve their Instagram game in 2019.
1. Instagram Engagement Moves from Likes to Stickers
400 million users watch Instagram Stories daily in recent years. If you aim is to increase Instagram engagement, engage with your followers through Instagram Stories stickers instead of focusing only on getting more likes on your posts.
Instagram Stories stickers provide a fun and easy way to get your followers invested in your content, products, and brand. In 2019, Instagram will introduce more widget stickers as the Poll stickers, Countdown, or Questions.
You can give your brand cute, related stickers. A good example of this is the luggage brand Calpak that created attractive travel-related stickers. They engage Instagram users and their followers with their brand through their fun Instagram Stories.
2. Video Content
If you want to create useful content and build on authenticity, video is the perfect choice for your brand. You and your influencers can create impactful video content for your viewers. You can convert your offers, product reviews, tutorials, etc. from images to short videos and add extra value to your followers.
80% of users prefer live video from brands than reading blogs. 82% prefer live videos to post. People get the feeling that they are with an influencer when they watch their videos. Thus, create videos to increase engagement and keep your followers happy.
3. Micro-Influencers will Dominate the Platform
Followers are becoming tired of seeing pitchy content from influencers. 2019 is all about working with people whose opinions are trustworthy. Micro-influencers are more relatable than macro-influencers since they are like everyday consumers. Micro-influencers exist in every marketing niche and they are considered experts in their niche since they are very engaged. They have fewer followers, but most of them are genuinely interested in their posts.
Take Jackson’s Honest for example. They collaborated with Jenn, a lover of food to promote their chips. Aligning their brand with an influencer who truly loves their product and is excited to share with her followers will build an authentic relationship on Instagram.
4. IGTV for Driving ROI
IGTV is the newest long-form option that allows users to post 10-minute videos and 60-minute videos for verified users. IGTV is an amazing tool for providing longer form content to your followers, which is otherwise hard to do on a story or post. It connects followers with meaningful and comprehensive video content.
When you add IGTV video, your followers will be notified so this is an ideal opportunity to reach your audience and gain new viewers as well. IGTV makes mobile video sharing and viewing a more pleasant experience that helps drive impressions, brand visibility, and click-through rate.
At In/Spree Brands, we match brands with the right influencers who will help you stay ahead of all future trends. Schedule a demo with us here.
Influencer marketing platform