How to Maximize ROI from your Influencer Marketing Campaigns in 2018
Return on investment is one of the most effective tool for measuring the success of your influencer marketing activities. Your ROI goals are key in sustainable success of your marketing efforts.
Therefore, you should design and plan properly in order to ensure your business is driving maximum ROI from your influencer marketing campaigns in 2018. We’ll show you few strategies on how to maximize ROI for amazing results.
1. Choose the Right Influencer
First, you must know exactly who your audience is so that you can more easily choose the right influencer. For your campaign to be successful, it is important to know your target audience. You’ll have to choose the right influencers who can connect with the audience in your niche. Choosing the right influencers is one of the hardest aspects of influencer marketing with 67% of marketers stating that finding the right influencers is their largest influencer marketing challenge. However, once you’ve chosen the right influencer to work with the payoff can be incredible.
Statista published an overview of Instagram accounts with the largest following worldwide as of June 2018. While targeting macro influencers and celebrities can be enticing, it’s best to aim for a mid-level reach with influencers who best suit your demographic. A large following has a wide demographic which can be too great for a specific product.
Some important items to note when selecting the right influencer is one who displays qualities such as consistency, authenticity, strong engagement, and domain expertise.
2. Research Your Influencer’s Feed
Thoroughly researching an influencer’s feed is important to see if the content they produce and overall style works well with your brand.
Brittany Maddux is an American influencer who shares her lifestyle with her 125k+ followers base. Her content is relevant to all her fans that seek beauty and fashion tips. Her followers see even her sponsored content as pieces of advice on which services and products to use.
Looking at past collaborations can highlight successes in addition to how an influencer incorporates a brand into their feed. It’s important for influencers to seamlessly integrate sponsored content and not look promotional when doing so. Successful influencers work with brands that not only resonate well with their audience, but feature products that influencer would normally use.
3. Reward Your Influencers
Building relationships with influencers is an important way of curating a group of standouts for your campaigns. Some of the ways of achieving this is by providing rewards. These rewards can be in the form of discount codes, shout-outs, commissions, and products. The more an influencer feels appreciated by you, the better they’ll respond to your brand.
At In/Spree Brands we facilitate collaborations with star influencers who drive maximum ROI. We’re happy to walk you through our platform where we match brands with proven influencers. Schedule a demo with us!
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