New Year, New Idea: |
 Unsplash / @tanschneider |
1. Influencer Podcasts will be the Next Big Thing
Leveraging influencers who incorporate podcasts in 2019 will be a strong move as a brand. Instagram podcasts gives an influencers' followers the feeling they are just hanging out with their favorite influencer.
As a brand, you can sponsor a podcast by sending your product to an influencer and having them share their opinions on the product. Instagrammer Julie Solomon, is a good example of how to use Instagram podcast successfully. Her Instagram podcast connected to her self-titled website, provides her audience with tips about social media, blogging, and branding.
Leveraging influencers who incorporate podcasts in 2019 will be a strong move as a brand. Instagram podcasts gives an influencers' followers the feeling they are just hanging out with their favorite influencer.
As a brand, you can sponsor a podcast by sending your product to an influencer and having them share their opinions on the product. Instagrammer Julie Solomon, is a good example of how to use Instagram podcast successfully. Her Instagram podcast connected to her self-titled website, provides her audience with tips about social media, blogging, and branding.
 Instagram / @julssolomon |
2. IGTV will be a Big Player
IGTV is definitely a first on the list for new ways to market with influencers. Launched in June, IGTV is a new video experience dedicated only to mobile users. This new channel makes it easier for influencers to broadcast high-quality content to their Instagram followers.
It is a great way for your influencers to share more profound and intimate experiences, advice, and opinions with their audience. In turn, having influencers create this type of video brings more authenticity to your brand's sponsored content.
Photographer and Instagrammer Bryant Eslava, readily utilizes IGTV. He has worked with Instagram and Tommy Hilfiger.
IGTV is definitely a first on the list for new ways to market with influencers. Launched in June, IGTV is a new video experience dedicated only to mobile users. This new channel makes it easier for influencers to broadcast high-quality content to their Instagram followers.
It is a great way for your influencers to share more profound and intimate experiences, advice, and opinions with their audience. In turn, having influencers create this type of video brings more authenticity to your brand's sponsored content.
Photographer and Instagrammer Bryant Eslava, readily utilizes IGTV. He has worked with Instagram and Tommy Hilfiger.
 Instagram / @bryant |
3. Story Ads will be a New Kind of Vertical Advertising
Story ads allow you to target, reach and measure to make your ads relevant to as many people as possible. You have the ability to target your ads by video views, conversions, traffic, brand awareness, and app installs.
With its vertical and full screen format, your business can share videos and photos that engage influencers in your content. A great example of this is Express’s influencer marketing strategy. Their ad featured model and influencer Karlie Kloss in a short video. There is no doubt that her massive following will check out Express’s sale when they see Karlie's support of the brand.
4. Live Videos will be Included More in Influencers' Content
Followers experience a more connected feeling when they view an influencers' live video. 80% of Instagram users actually prefer live videos from a brand, than reading a blog. Live videos will most likely see the most significant gains. Audiences love live videos and will continue to do so in 2019; therefore, they're a necessary part of your influencer marketing strategy in the upcoming year.
In/Spree Brands can match you with quality influencers who will make your brand be ahead of the trends. Schedule a demo with us here to stand out from your competitors in 2019!
Story ads allow you to target, reach and measure to make your ads relevant to as many people as possible. You have the ability to target your ads by video views, conversions, traffic, brand awareness, and app installs.
With its vertical and full screen format, your business can share videos and photos that engage influencers in your content. A great example of this is Express’s influencer marketing strategy. Their ad featured model and influencer Karlie Kloss in a short video. There is no doubt that her massive following will check out Express’s sale when they see Karlie's support of the brand.
4. Live Videos will be Included More in Influencers' Content
Followers experience a more connected feeling when they view an influencers' live video. 80% of Instagram users actually prefer live videos from a brand, than reading a blog. Live videos will most likely see the most significant gains. Audiences love live videos and will continue to do so in 2019; therefore, they're a necessary part of your influencer marketing strategy in the upcoming year.
In/Spree Brands can match you with quality influencers who will make your brand be ahead of the trends. Schedule a demo with us here to stand out from your competitors in 2019!