How to Improve Your Instagram Engagement Rate
Instagram is the best place to promote your brand online and get a following that supports your business. A consumers involvement and interaction with your posts indicate their engagement. However, with Instagram's algorithm and many creative brands enhancing engagement, it can be a difficult task for marketers. Our guide below includes useful tactics for improving Instagram engagement.
Collaborate with an Influencer to Create Brand Authenticity
For improving your Instagram engagement and reaching new followers, you need to collaborate with the right influencers. Aligning your brand with an influencers’ voice will add genuine authenticity to your brand. The most important thing is to give your influencers the right guidance and resources to carry out their role on the campaign effectively.
The best collaboration you can have between your brand and influencers is when an influencer loves your product so much they're able promote your business for a long period. A good example of this is the collaboration between the skincare and makeup company Pixi Beauty and the skincare expert and blogger Caroline Hirons. Both collaborated for years, creating more loyalty and trust with their followers, leading to more engagement with their content.
Hashtags are Instagram's main method of filtering and sorting content. Choosing the ideal hashtags for your posts can make your posts appear front and center. If you make the hashtags too generic, such as #fashion or #architecture, your posts will face more competition. Instead, use a combination of industry-specific and trending hashtags to connect more easily with your targeted audience.
Content hashtags such as location-based hashtags are especially useful for creating higher visibility. It is also a good idea to use long tail, strategically chosen hashtags that reflect accurately your post context. Instagram allows 30 hashtags per post, but using them all will make you look unprofessional and un-targeted. Strategic brands use eight or fewer hashtags.
Post Instagram Stories Regularly
By posting Instagram Stories daily, your content will be fresh for your followers. The followers will come back frequently to check if you have a new Story, leading to improved engagement. Use the Stories to draw attention to your new posts and increase engagement in this way.
Your influencers can use mention stickers in their Stories to highlight your brand, leading to new followers on your account. The good news is businesses and influencers with 10,000 or more followers can add a link to their Stories. Luxury beauty retailer Space NK collaborated with the Instagrammer Victoria, so when they were launching a new product, Victoria shared a Story on her account with a link leading to the product.
Add a Compelling Call to Action
Make sure the love your followers show on your posts actually lead somewhere by using an Instagram call to action. You can introduce CTAs into captions, but the most effective way to improve interaction and lead followers in a clear direction is to use the CTA buttons available to the businesses. These are perfect for delivering powerful and short CTAs such as “Call Now” or “Learn More” that catches an audience’s attention.
At In/Spree Brands, we match brands with the right influencers who will help you improve your Instagram engagement in no time! Schedule a demo with us here.
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