How Influencers Help Brands Build the Ultimate Holiday Marketing Campaign
Influencer marketing requires some unique forms of preparation for the upcoming holidays. Therefore, if you haven’t started planning your influencer marketing campaign yet, now is the time! We’ve outlined how influencers can help you build the ultimate marketing campaign during this festive season and beyond.
1. Planning your Campaign Ahead
The first step for a successful holiday marketing campaign is by planning beforehand. The National Retail Federation revealed that 40% of shoppers start their holiday shopping before Halloween and we know that most holiday wish lists are made while scrolling through Instagram.
It is crucial to have the right influencers for your brand, so you can decide on the Instagram content together. Setting realistic goals and crafting a thorough plan with relevant content to maximize interest and sales is key. Your influencers will be able to help design an original and creative concept. They will help you decide on the vision of the holiday campaign, including its complete feel and look.
2. Incorporating a Fun Holiday Giveaway
Influencers know their audience well, so they will know exactly how to incorporate a fun giveaway that will increase engagement for your brand. Having influencers offer free products to a lucky winner or providing their audience with a 25% discount is a great way of growing.
For the 2017 holiday season, Viktor&Rolf collaborated with the Instagrammer Victoria to promote their perfumes. She offered one lucky fan who commented on her photo and tagged a friend an opportunity to win a perfume or give as a gift during the holidays.
3. Enhancing your other Instagram content with stories
The influencers you collaborate with can dedicate Instagram stories to support your other Instagram content on the important days of the holiday marketing push. Instagram has a feature that makes tagging brands super easy in the influencer’s sponsored stories.
Instagram Stories provide influencers a chance to show the products in action or promote limited time and special offers. Influencers can also engage their followers by sharing behind-the-scenes videos and photos. The poll and question stickers made Instagram stories more interactive, so influencers can easily engage with their audience and collect feedback for your brand.
4. Capture the millennial market share
Influencer marketing is a proven way of capturing the millennial market share. Influencers have a large millennial follower base who are actively online, and scrolling through Instagram. Millennial buyers spend around $600 billion each year, a large part of it during the holiday season.
Influencers can create fun content and spread some holiday merriment, which catches a millennials’ attention. For instance, Kylie Cosmetics collaborated with Brooke Tiffany, who primarily targets a millennial audience, to promote their products.
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