Creative Influencer Marketing Campaigns
In today's digital marketing age, brands must strive for visibility and positive feedback to build a solid reputation. Influencer marketing is a perfect opportunity to be unique and achieve this in the eyes of a brand's consumers. Influencer marketing has proven successful for indie brands to international companies promoting their businesses. To get an idea of how brands are yielding impressive results of their marketing efforts, we have put together four influencer-driven campaigns.
How The Body Shop’s Campaign Resulted in 50,000 Likes
The right type of giveaway can result in a successful campaign for both small and large brands alike. The skincare brand, The Body Shop, promoted their new products with a focused, thought-out giveaway. Their influencers promoted the giveaway through a series of Instagram photos. The Body Shop aimed to have influencers utilize their hashtags when sharing their posts. To join the giveaway, the users had to share a post using the hashtag #HealthyMoment. Their influencer marketing campaign resulted in 50,000 likes and more targeted followers. They established brand awareness and reached their target audience. A focused hashtag and aligned influencers is key.
How Sony Reached Over 17 Million Potential Contacts
When promoting their new product, the Xperia Z5 smartphone, Sony collaborated with influencers who concentrated on the phone’s best feature – its mighty camera. They presented its zoom potential with real photos. Their influencers took detailed photos and cut them into smaller shots organized in five layers. Then, they made more than a hundred Instagram accounts joined together with tags. Users used the tags to zoom into some fragments of the photo to discover more than 50 surprises.
The influencers creatively highlighted Sony and had their followers experience the Xperia Z5 smartphone in a unique way, resulting in over over 17 million people reached. They focused their influencer marketing campaign on the best feature of their product, created an engagement plan with a contest - incentivizing audiences to become involved.
How Canon gets 2.9 million Engagements per Year
Many influencers and professional photographers have been promoting Canon’s innovations for years. Canon never stops marketing its products, so they added forty social media photographers to further help with marketing. Their focus was on industry experts, with a focused following. These influencer's audiences are highly engaged, making for a successful marketing campaign.
Canon did not stop there. They recruited filmmakers like Elise Bauman and lifestyle bloggers like Aspyn Ovard as well. In this way, they opened their products to more customers. Canon always thinks outside the box when it comes to working with new influencers and audiences for their campaigns.
How Daniel Wellington Boosts their Sales
More people are purchasing items online, thus the brand Daniel Wellington wanting to attract more Instagram users and boost their sales started using promo codes. By further using influencers like Cheyenne Rowan, the brand connected with more consumers. Cheyenne strengthened their marketing strategy by promoting the brand’s products in her posts and giving her audience a call-to-action with promo codes.
This influencer marketing campaign was a win-win for everyone – the influencers, brand, and the users as well. Influencers are allowed to give something to their followers with the promo codes, keeping them engaged.
At In/Spree Brands, we match brands with the right influencers who help brands come up with strong and effective marketing campaigns! Schedule a demo with us here.
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