Benefits of Using an Influencer Marketing Strategy
Influencer marketing is the quickest way to build your brand online and increase awareness among your audience. Having a clear understanding of how your influencer marketing strategy can accelerate your goals is key in experiencing the best results. Here are four benefits to using influencer marketing to boost your social strategy.
1. Allows Niche Targeting
Relevant influencers will place your content in front of their audience who are interested in your niche. Influencers are specialists in their niche with content highlighting anything from cooking to fashion. As a brand, identify and choose the most suitable influencers for niche marketing. You will increase your chances of selling when you target an audience with specific demographics.
A good example of this is the fashion brand H&M. They owe their enormous Instagram following to niche targeting. They choose influencers who reflect their style charmingly all by themselves. These influencers are models, fashion bloggers, or style bloggers.
For their Conscious Campaign, they collaborated with models Sara Nuru and Ilona Smet.
2. Boosts SEO
Domain Authority (DA) has the greatest influence on search ranking. DA is a score appointed to a website founded on how relevant, informative, and useful content it offers. If you want to increase Domain Authority and your search ranking, you must get backlinks from credible websites. If high-authority websites link to your website, it indicates you have quality content.
If your influencers have a high Domain Authority and link back to your site, your business will appear higher in search ranking. Influencer marketing can help aid in improving your SEO efforts as well.
3. Generates Relevant Leads
Successful influencers have a niche on which they create a content strategy. This niche defines them and their followers see them as experts in that particular niche. Therefore, if your business is related to a specific influencer’s niche, you can get more quality leads quickly with an influencer-marketing strategy.
A great example of this is fashion company ASOS. Their collection ASOS Curve, target audience is curvy women. ASOS created an influencer marketing campaign using influencers like Sara Brown and Chloé Pierre who promote fashion for curvy women or body-positivity. Their followers are ASOS’ target audience so any leads generated from their campaign will be relevant.
4. Aids in Your Content Strategy
It's not easy to constantly create engaging and fresh content to keep your customers interested. Thankfully, influencer marketing can aid with your content strategy since your influencers can co-create the content. With this mutually beneficial agreement, you will benefit immensely from their creativity and aesthetically pleasing content.
Your influencers will put a lot of effort and thought into creating compelling content for their social media channels. They will engage their followers thus bringing success for your business.
At In/Spree Brands, we match brands with influencers who have a connection with their target market so they can benefit from influencer marketing immediately. Schedule a demo with us here.
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