5 Reasons Why Influencer Marketing is Worth it
Influencer marketing is a simple, inexpensive, and effective way of growing your business on social media. You can quickly boost your sales, increase your brand awareness and follower base.
With social media platforms changing their algorithm this year, reaching new customers and creating a fan base is harder than ever. That’s where influencer marketing comes in. If you’re still uncertain on whether you should try it out, we’ll highlight five great reasons to opt-in for it.
1. Brand Messages Are Presented Authentically
Influencers are real people with a passion for a certain subject. When creating original content, they put in their love for the products, and their followers can relate to that. If you choose the right influencers, they will not have to try hard to engage their audience, as their followers are already very interested in what they share on social media.
Laura Byrnes is the blogger behind Lauraslittlelocket.com, and if someone is seeking inspiration for an affordable, yet chic look, her Instagram feed is an ideal place to find it. She has an authentic style, and all her images have a certain retro-vibe that her followers can’t resist!
2. Target Audience Is More Active
People are on social media usually for three main reasons: social proof, engagement, and keeping up with the news. They look at reviews online before making a purchase. They also want to be aware of what brands are relevant at the moment, or what products, can improve upon their lives.
By partnering with influencers, you will be able to tell your brand’s story to a relevant audience in an authentic and natural way.
Becky LaChance is a nurse from California who shares her healthy lifestyle tips to her 60k+ followers base. Her content is relevant to all her fans who seek healthy recipe ideas and tips. Here and there, she slips in sponsored content for some of the brands she collaborates with, but the engagement does not decrease, as people do not see her content as advertising, but rather as friendly advice on which products to use.
3. Traditional Ads Are Ineffective & Influencer Marketing Is Native
With the recent updates to Facebook and Instagram algorithm, reaching a relevant audience organically is becoming increasingly difficult. That means that brands have to boost their social media posts to get noticed. According to a research by Statista, more than 30% of Internet users use ad blockers to remove ads from publishers’ websites.
That is the reason why native advertising tends to perform better than traditional advertising. However, there are issues with native advertising - the person presenting the content is not always known by the audience. Luckily, that issue can be easily eliminated with influencer marketing.
We can say that collaborating with influencers to promote a product or service is native advertising at its best!
4. Brands Spend More On Influencer Marketing
Additional research outlines that 86% of marketers have used influencer marketing during the last year and 92% of them found it to be effective. Furthermore, 40% of those brands will increase their budget for collaborating with influencers. They will not only be relevant for social media channels, as many e-commerce business owners stated they will use influencers for their online stores, in order to help drive product sales.
As the influencer space matures and grows more complex and powerful, many brands who did not consider it before will start allocating its resources this year to engage with the relevant niche, despite Instagram’s constant decrease in reach.
5. ROI Is Higher Than With Traditional Digital Campaigns
Given that it is such a popular marketing strategy, a question arises - how do you know if your influencer marketing campaign was successful? Essentially, there are certain KPIs (Key Performance Indicators) that help marketers determine whether their budget was well spent, including reach, engagement, impressions, content creation and conversions.
According to a case study by Nielsen Catalina Solutions, influencer content generates 11 times higher ROI than traditional digital campaigns.
It is clear that there are many relevant reasons why brands are choosing to use influencer marketing to overcome the challenges of digital advertising and get ahead of their competitors. Start crafting your influencer marketing strategy today using In/Spree Brands, and yield more efficiency and ROI than ever before!
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