5 Predictions On The Future Of Influencer Marketing
The future of influencer marketing is subject to changes in trends, technologies, and audiences. Below you'll gain some insights and future trends into the potential changes that will affect influencer marketing to help you execute successful campaigns.
1. Increased Demand for Authenticity
Influencers help brands to create authentic content, this content helps them in acquiring new consumers. However, with the increase of paid influencers who produce co-branded content and speak on behalf of brands, there will be an increase in demand for authenticity. Consumers will continue to watch carefully for signs of accuracy and sincerity.
Intimissimi is a good example of a brand that carefully crafts partnerships with authentic influencers. Instagrammer Tamara creates authentic content with trustworthy information that engages her audience, wins their trust, and drives them to the brand.
2. Brands will Integrate the Concept of Confluence Marketing
Marketers will shift away from direct sales targets and adopt a more socialist approach. Confluence marketing, which blends relationships of content and influencers, will be a top priority for SMEs and companies in digital marketing strategies.
Relationships with influencers and content marketing form a winning combination for organizations and businesses. The quality of the brands’ relationship with their influencers favors a better distribution and message reception with their targeted clients.
3. Video Content and Podcasts will be the Main Information Channel
Due to consumers using mobile devices more than ever, video content will promote storytelling and become the focus of younger generations. Leveraging the right influencers in creative videos is a good way to expand a brands reach to new consumers and build brand authority. It is advisable for brands to take advantage of live videos on Instagram as well.
In addition, podcasts will become the new blogs of influencers. Podcasts are both - content and influencer marketing. Podcasting will help brands build organic, powerful, and authentic relationships with important names in their industry.
4. Micro-influencers and Niche Influencers will Replace Celebrities
Brands see the great value of micro-influencers and niche influencers. While they do not have a huge following like celebrities, micro-influencers and niche influencers are more relevant as they are ordinary consumers with a more pointed audience. Therefore, their opinions and recommendations are a trustworthy source of information.
Even brands like Adidas have started implementing such influencers in their marketing campaigns. They worked with thirty players from English football academies.
5. Instagram will Remain a Crucial Influencer Marketing Channel
Instagram will continue to be the number one platform for influencer marketing, and its popularity is only going to increase. Since Instagram introduced Paid Partnership tag, they've become a great asset for transparency. Influencers include the tag in the sub-header of the sponsored post. In doing this, influencers maintain transparency about their campaigns and retain the trust of their followers. Their followers can easily click on the tag to land on your brand’s profile.
An example of this is Reiss and Inthefrow, who teamed up on a sponsored post and used the Paid Partnership tag.
At In/Spree Brands, we match brands with the perfect influencers who drive proven results and will help you stay ahead of all future trends. Schedule a demo with us here.
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