5 Mistakes You Are Making With Influencer Marketing
Influencer marketing is an effective strategy for marketers to build a stronger brand. When performed correctly, it creates greater impact than any other advertising methods. We've outlined five influencer marketing mistakes that can easily be avoided.
1. Engaging with the Wrong Influencers
When choosing the right influencers, you need to consider the demographics, common interests, market segments, and the influencers' knowledge in a specific field. You need to do background research and screen the influencers for online reputation.
One excellent example of engaging with the right influencer is Whole Foods collaboration with food and wine personality Antoni, from Netflix’s Queer Eye. Of course, he is being paid for shopping at Whole Foods; however, his caption feels heartfelt and passionate, so he's more likely to attract potential customers to Whole Foods.
2. Failing to understand your audience
Once you truly know your customer, it is easier to find the right influencers and create a longstanding influencer marketing campaign. You need to understand your brands' audience pinpoints, purchasing habits, psychographic, and demographic information.
A good example of a brand understanding their audience is Airbnb. Their Instagram page truly feels reflective of who their customers are. Airbnb works with strong micro influencers such as Chelsea, who gives her followers an incredible opportunity to experience the places she travels and stays through her photography.
3. Being Disorganized with your Strategy
If you want your brand to be successful, your influencer marketing campaign will need a proper, strategic plan to avoid this mistake.
You need to plan carefully, every aspect of your campaign so you can start with clear goals. Knowing how you will measure the success of your campaign and what exactly you want to accomplish is very important. In addition, you will need to have an organized payment plan for your influencers.
4. Not Using the Right Metrics
You need to analyze all metrics, including the social sentiments, the shares on all your social media platforms, and engagement of clicks and comments. With these metrics, you will easily understand what worked and where you need to invest your budget.
You can use our analytics to measure performance and to understand if the influencers you're working with are generating the needed engagement and reach, in addition, to other incredibly useful data points.
5. Influencer Marketing on the Wrong Channels
The effectiveness of your campaign depends on understanding your target audience and customer focus. You need to reach the largest number of people, who will be passionate about engaging with your brand. Instagram one of the most engaging social media platform in the world.
A recent study with 2,500 micro-influencers revealed they preferred Instagram to others platforms. 59% of the influencers said Instagram is the most efficient platform to engage their desired audience. Using information like this to better understand where your brand should be positioned is key.
Start creating your influencer marketing strategy today using In/Spree Brands. We'll help you stay clear of these five mistakes! Schedule a demo with us here.
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