5 Influencer Marketing Strategies You Need to Know
Deciding on your campaign goals and finding appropriate influencers to work with is key in creating a successful influencer campaign. Your goal as a brand is to communicate your message as clearly as possible to potential customers. We’ll help you achieve the best results from your influencer marketing campaigns with the following strategies.
1. Clear Goals and Effective Publishing Schedule
It is important to have your objectives clear before the publishing stage. Setting realistic, quantitative goals that will be measurable in the future. A good start is to plan a campaign that will be maintainable over time. Outline your campaign before launching to receive the best results.
Tamara is a fashion blogger who is paid to advertise some major brands, we can see from her posts that she genuinely enjoys wearing the particular items she features. By setting clear goals and publishing schedule, Tamara can gear her post around key seasons and really try the product to make sure it aligns well.
2. Long-term Partnerships with Influencers
You should look beyond the value from a single campaign and rather more toward a year long or even longer ambassadorship as the influencers will represent your brand in a more organic and seamless way.
In these partnerships, influencers involve the brand into their usual content, showing how they use your services or products on daily basis. They will be more involved in your brand and will provide valuable insights from a consumer perspective. The consumers may not buy the product or use the service the first time they come across your brand; however, they are much more likely thereafter.
3. Product Giveaways and Social Media Contests
Instagram accounts that hold contests with the support of their influencer to market the products achieve 70% faster follower growth than the accounts that don’t hold contests.
Voting, photo, selfie contests, tag to win, like to win are some options for your social media contests. Keep in mind that your contest will generate better results if you’re giving away relevant prizes to an influencer and their audience.
A good example of a photo contest is from IGersBoston. They encouraged artists and photographers to take pictures of Boston and if their photo wins the contest, they're invited to attend their events.
4. Company Events
If you want immense media attention, your company needs to organize influencer events for brand awareness and product promotion.
You can take an example from Tarte Cosmetics, which dedicates a huge part of their budget to influencer events. They regularly fly Instagram beauty gurus and YouTube vloggers on paid holidays. They unify these travel events under the hashtag #trippinwithtarte.
The influencer voices are both far-reaching and powerful, so Tarte’s marketing team designs these influencer events to maximize exposure.
5. Measure Results
Precise measurement of results are a fundamental part of any campaign. In this phase, you're able understand which campaign aspects should be improved and if your efforts have paid off. You can analyze if your campaign was successful, how much gain the brand made from the campaign and if the return met your expectations.
If you want to estimate the effect the message had on your brand, consider variables like the generation of online traffic, mentions for your product or brand, subscribers or followers on social networks.
Create your influencer marketing strategy using In/Spree Brands. We delve deep into your brands' goals and objectives to facilitate collaborations with proven influencers; schedule a demo with us here.
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