5 Influencer Marketing Stats on Instagram |
 Unsplash / @petebellis |
Hence why you should consider making influencer marketing an important strategy in growing your business. We've highlighted 5 powerful Instagram influencer marketing statistics to help your campaigns deliver impressive results.
1. Influencer Marketing Budgets are Projected to Increase in 2018
Budgets for influencer marketing will continue to increase due in part to the increase in Instagram use. According to research by Statista, 39% of marketers plan to raise their budget in 2018. It’s predicted that businesses will spend more than $1 billion on influencer marketing in this year alone.
2. Instagram is a Preferred Social Channel
In the previously cited study, 92% of marketers choose Instagram as the most significant social network for their influencer marketing efforts. Many people have learned about a service or product on Instagram.
A recent study by Bloglovin’ discovered that 60% of influencers picked Instagram as the most helpful platform for attracting their target audience. Additionally, more than 50% of influencers picked Instagram as the topmost platform for publishing branded content.
1. Influencer Marketing Budgets are Projected to Increase in 2018
Budgets for influencer marketing will continue to increase due in part to the increase in Instagram use. According to research by Statista, 39% of marketers plan to raise their budget in 2018. It’s predicted that businesses will spend more than $1 billion on influencer marketing in this year alone.
2. Instagram is a Preferred Social Channel
In the previously cited study, 92% of marketers choose Instagram as the most significant social network for their influencer marketing efforts. Many people have learned about a service or product on Instagram.
A recent study by Bloglovin’ discovered that 60% of influencers picked Instagram as the most helpful platform for attracting their target audience. Additionally, more than 50% of influencers picked Instagram as the topmost platform for publishing branded content.
 Unsplash / @erik_lucatero |
3. Micro-influencers’ Posts are More Effective Than Macro-influencers’
Macro-influencers such as Aimee Song and Kendall Jenner have millions of followers and can thus present your brand in front of an enormous audience.
However, micro-influencer marketing is a great choice too. These influencers have only a few thousand followers, so their audience is typically more defined and targeted. Additionally, a review can feel more genuine.
Beti is the micro- influencer behind makeupsessions. Beti features beautifully photographed beauty images and reviews to her 70k followers. Beti’s followers are not only captured by her unique photography, but reviews of larger and indie beauty and skincare brands.
Macro-influencers such as Aimee Song and Kendall Jenner have millions of followers and can thus present your brand in front of an enormous audience.
However, micro-influencer marketing is a great choice too. These influencers have only a few thousand followers, so their audience is typically more defined and targeted. Additionally, a review can feel more genuine.
Beti is the micro- influencer behind makeupsessions. Beti features beautifully photographed beauty images and reviews to her 70k followers. Beti’s followers are not only captured by her unique photography, but reviews of larger and indie beauty and skincare brands.
 Instagram / @makeupsessions |
4. Instagram Stories Reach 300 Million People Daily
Many of these users choose to view Instagram Stories created by brands. According to Instagram, 1/3 of the most popular stories have been made by brands. Instagram Stories has rapidly become famous among brands as they increase engagement.
Instagram Stories are constantly introducing new features that can be helpful for your brand. Airbnb incorporates links and polls into their stories to increase their engagement. In addition, by engaging an audience through different polls, you can measure follower engagement accordingly.
5. 60% of Instagram Users Discover New Products on Instagram
Instagram discovered that 60% of users discover new services and products through Instagram. With 80% following at least one brand. This demonstrates why Instagram has become popular with more and more companies, who look to showcase their products and services in creative ways.
There are many different ways to drive engagement on your Instagram account, but having an influencer working for your brand is a must.
If you’re looking to have influencers create stunning content and be able to track results with industry leading technology than feel free to schedule a demo with us. We’re happy to walk you through our platform and how our thousands of vetted influencers can be your brand ambassadors.
Many of these users choose to view Instagram Stories created by brands. According to Instagram, 1/3 of the most popular stories have been made by brands. Instagram Stories has rapidly become famous among brands as they increase engagement.
Instagram Stories are constantly introducing new features that can be helpful for your brand. Airbnb incorporates links and polls into their stories to increase their engagement. In addition, by engaging an audience through different polls, you can measure follower engagement accordingly.
5. 60% of Instagram Users Discover New Products on Instagram
Instagram discovered that 60% of users discover new services and products through Instagram. With 80% following at least one brand. This demonstrates why Instagram has become popular with more and more companies, who look to showcase their products and services in creative ways.
There are many different ways to drive engagement on your Instagram account, but having an influencer working for your brand is a must.
If you’re looking to have influencers create stunning content and be able to track results with industry leading technology than feel free to schedule a demo with us. We’re happy to walk you through our platform and how our thousands of vetted influencers can be your brand ambassadors.