4 Factors Affecting the New Instagram Algorithm And How To Keep Up
The Instagram algorithm has changed many times over the past few years in order to optimize the preferences and interactions of its users. Here are a few critical factors affecting the probability of a post to appear on top of a users’ feed.
1. Relationship: The Accounts You Interact with
Instagram favors posts by accounts considered to be “family and friends.” Tech Crunch reports everyone gets a personalized feed based on his or her interaction with certain accounts. With the 2019 Instagram algorithm, it comes down to the relationship between an Instagrammer and their followers.
Influencers are not real-life friends, so they need to build sufficient trust and reputation with their followers. A good example of an influencer whose built a strong relationship with their followers is Claudia Padgett, who regularly interacts. She posts photos, videos, stories, and responds to her followers’ comments regularly. Instagram takes note of that and prioritizes her posts in her followers’ feed, making them more noticeable.
2. How Long Users Spend Looking at Your Post
The Instagram algorithm takes note of how long users spend looking at your posts. When Instagram notices users spending more time than usual engaging with your posts, it will show your posts to more people.
The captions are consumer’s first introduction to your brand so you need to create compelling captions. Users can quickly look at your photo, but it takes longer to read an interesting caption. You need to make them count by encouraging your followers to leave a comment. They need to be interested in your captions and click the “More button” that will add to the time spent on the post.
3. Timeliness: How Recent Your Posts are
Freshness is the main factor in how Instagram fills the feed with posts that are recent and more relevant. The relevance of the post is as important as is the timeliness for ranking higher. Instagram is more likely to show recent posts rather than older posts even if they've received significant engagement.
Take advantage of every feature Instagram offers (story, video, carousel, Boomerang, IGTV) if you want Instagram to put you in its favor.
4. The Engagement a Post Receives
The higher the engagement your posts receive, the higher the probability that Instagram will boost it higher on your followers’ feed. If your posts usually demonstrate higher levels of engagement, Instagram will expect your new posts to also receive quality engagement, and so will give all your posts a push.
The Instagram algorithm notices and rewards influencers who make highly engaging posts that perform well. It ranks their future posts at the top of their followers’ feeds. Instagram's algorithm rewards Instagrammers who bring about rapid engagement. A good example of this is the Instagrammer Maria Taylor, who uses strategic hashtags that result in rapid engagement. Posts with a popular hashtag typically always have higher engagement.
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