4 Factors Affecting the New Instagram Algorithm And How To Keep UpThe Instagram algorithm has changed many times over the past few years in order to optimize the preferences and interactions of its users. Here are a few critical factors affecting the probability of a post to appear on top of a users’ feed.
1. Relationship: The Accounts You Interact with Instagram favors posts by accounts considered to be “family and friends.” Tech Crunch reports everyone gets a personalized feed based on his or her interaction with certain accounts. With the 2019 Instagram algorithm, it comes down to the relationship between an Instagrammer and their followers. Influencers are not real-life friends, so they need to build sufficient trust and reputation with their followers. A good example of an influencer whose built a strong relationship with their followers is Claudia Padgett, who regularly interacts. She posts photos, videos, stories, and responds to her followers’ comments regularly. Instagram takes note of that and prioritizes her posts in her followers’ feed, making them more noticeable.
2. How Long Users Spend Looking at Your Post The Instagram algorithm takes note of how long users spend looking at your posts. When Instagram notices users spending more time than usual engaging with your posts, it will show your posts to more people. The captions are consumer’s first introduction to your brand so you need to create compelling captions. Users can quickly look at your photo, but it takes longer to read an interesting caption. You need to make them count by encouraging your followers to leave a comment. They need to be interested in your captions and click the “More button” that will add to the time spent on the post. 3. Timeliness: How Recent Your Posts are Freshness is the main factor in how Instagram fills the feed with posts that are recent and more relevant. The relevance of the post is as important as is the timeliness for ranking higher. Instagram is more likely to show recent posts rather than older posts even if they've received significant engagement. Take advantage of every feature Instagram offers (story, video, carousel, Boomerang, IGTV) if you want Instagram to put you in its favor. 4. The Engagement a Post Receives The higher the engagement your posts receive, the higher the probability that Instagram will boost it higher on your followers’ feed. If your posts usually demonstrate higher levels of engagement, Instagram will expect your new posts to also receive quality engagement, and so will give all your posts a push. The Instagram algorithm notices and rewards influencers who make highly engaging posts that perform well. It ranks their future posts at the top of their followers’ feeds. Instagram's algorithm rewards Instagrammers who bring about rapid engagement. A good example of this is the Instagrammer Maria Taylor, who uses strategic hashtags that result in rapid engagement. Posts with a popular hashtag typically always have higher engagement.
At In/Spree Brands, we match brands with their perfect influencers who drive results through high engagement and ranking. Schedule a demo with us here.
The Biggest Instagram Marketing Trends for 2019Brands need to stay up-to-date with the latest Instagram trends so they can effectively use them. Some trends are already here and will continue to grow this year. The following trends will help brands know where Instagram is headed and how they can improve their Instagram game in 2019.
1. Instagram Engagement Moves from Likes to Stickers 400 million users watch Instagram Stories daily in recent years. If you aim is to increase Instagram engagement, engage with your followers through Instagram Stories stickers instead of focusing only on getting more likes on your posts. Instagram Stories stickers provide a fun and easy way to get your followers invested in your content, products, and brand. In 2019, Instagram will introduce more widget stickers as the Poll stickers, Countdown, or Questions. You can give your brand cute, related stickers. A good example of this is the luggage brand Calpak that created attractive travel-related stickers. They engage Instagram users and their followers with their brand through their fun Instagram Stories.
2. Video Content If you want to create useful content and build on authenticity, video is the perfect choice for your brand. You and your influencers can create impactful video content for your viewers. You can convert your offers, product reviews, tutorials, etc. from images to short videos and add extra value to your followers. 80% of users prefer live video from brands than reading blogs. 82% prefer live videos to post. People get the feeling that they are with an influencer when they watch their videos. Thus, create videos to increase engagement and keep your followers happy. 3. Micro-Influencers will Dominate the Platform Followers are becoming tired of seeing pitchy content from influencers. 2019 is all about working with people whose opinions are trustworthy. Micro-influencers are more relatable than macro-influencers since they are like everyday consumers. Micro-influencers exist in every marketing niche and they are considered experts in their niche since they are very engaged. They have fewer followers, but most of them are genuinely interested in their posts. Take Jackson’s Honest for example. They collaborated with Jenn, a lover of food to promote their chips. Aligning their brand with an influencer who truly loves their product and is excited to share with her followers will build an authentic relationship on Instagram.
4. IGTV for Driving ROI
IGTV is the newest long-form option that allows users to post 10-minute videos and 60-minute videos for verified users. IGTV is an amazing tool for providing longer form content to your followers, which is otherwise hard to do on a story or post. It connects followers with meaningful and comprehensive video content. When you add IGTV video, your followers will be notified so this is an ideal opportunity to reach your audience and gain new viewers as well. IGTV makes mobile video sharing and viewing a more pleasant experience that helps drive impressions, brand visibility, and click-through rate. At In/Spree Brands, we match brands with the right influencers who will help you stay ahead of all future trends. Schedule a demo with us here. How Micro and Nano Influencers Compare to Macro InfluencersInfluencers with a macro following might not be the right choice for you. We have seen how nano influencers, with less than 2,500 followers and micro-influencers, with less than 100,000 followers, deliver excellent results for brands wanting to grow their customer base.
1. They have Built-in Authenticity Micro and nano influencers, provide real customer advocacy being they are authentic voices. Since they like the brands they ultimately post about, their posts are word of mouth. These influencers develop personal relationships with their followers, resulting in followers who show genuine interest in their content. Micro and nano influencers are more relatable than macro influencers and their recommendations have value for their followers. Statistically it's easier to relate to a micro or nano influencer that is promoting a product. That is the case with the food blogger and Instagrammer @recipesfromapantry. When a food blogger such as this one shares a photo of them enjoying some healthy and delicious breakfast, you don't question the organicity of such content.
2. They are Cost Effective Both the volume of micro and nano influencers, in addition to their smaller following, makes their sponsored rate a more affordable one for brands looking to work with influencers as well as those wanting to increase their investment. Less investment is one of the many benefits of collaborating with micro and nano influencers. Brands can work with several influencers simultaneously and reach a more engaged audience over a sustained period. Micro and nano influencer marketing is cheaper than traditional advertising and compared to macro influencer campaigns is far less costly. 3. They have Higher Engagement Rates Posts from micro and nano influencers have higher engagement as compared to posts from macro influencers. A survey conducted by HelloSociety showed micro influencer campaigns drive engagement rates 60% higher than standard marketing campaigns. It also showed that their campaigns are 6 times more effective per engagement than campaigns of macro influencers. The reason for such a high level of engagement is their big influence. Micro and nano influencers cater to a niche audience and their trust level is high. Even though they do not have as many followers as macro influencers, they reach deep into their niche market and help your business reach prospects more efficiently. 4. They are Easier to Work with and Easier to Recruit Influencers with smaller audiences are easier to access compared with macro influencers. They are everyday people, and have time to maintain good communication with their audience and answer their questions. They are more open to a collaborative process that will produce content that will present your brand in an relevant way, while still feeling authentic. The brand Sperry, worked with many micro influencers on Instagram. Sperry’s influencers are usually people who were already sharing photos of its products. One of these Instagrammers Alexandra Ford Hamilton, had a strong, loyal following. In her photos, she wears Sperry’s shoes in scenic and exotic locations.
At In/Spree Brands, we match your brand with the right influencers from nano to macro influencers, we have you covered. Schedule a demo with us here.
5 Predictions On The Future Of Influencer MarketingThe future of influencer marketing is subject to changes in trends, technologies, and audiences. Below you'll gain some insights and future trends into the potential changes that will affect influencer marketing to help you execute successful campaigns.
1. Increased Demand for Authenticity Influencers help brands to create authentic content, this content helps them in acquiring new consumers. However, with the increase of paid influencers who produce co-branded content and speak on behalf of brands, there will be an increase in demand for authenticity. Consumers will continue to watch carefully for signs of accuracy and sincerity. Intimissimi is a good example of a brand that carefully crafts partnerships with authentic influencers. Instagrammer Tamara creates authentic content with trustworthy information that engages her audience, wins their trust, and drives them to the brand.
2. Brands will Integrate the Concept of Confluence Marketing Marketers will shift away from direct sales targets and adopt a more socialist approach. Confluence marketing, which blends relationships of content and influencers, will be a top priority for SMEs and companies in digital marketing strategies. Relationships with influencers and content marketing form a winning combination for organizations and businesses. The quality of the brands’ relationship with their influencers favors a better distribution and message reception with their targeted clients. 3. Video Content and Podcasts will be the Main Information Channel Due to consumers using mobile devices more than ever, video content will promote storytelling and become the focus of younger generations. Leveraging the right influencers in creative videos is a good way to expand a brands reach to new consumers and build brand authority. It is advisable for brands to take advantage of live videos on Instagram as well. In addition, podcasts will become the new blogs of influencers. Podcasts are both - content and influencer marketing. Podcasting will help brands build organic, powerful, and authentic relationships with important names in their industry. 4. Micro-influencers and Niche Influencers will Replace Celebrities Brands see the great value of micro-influencers and niche influencers. While they do not have a huge following like celebrities, micro-influencers and niche influencers are more relevant as they are ordinary consumers with a more pointed audience. Therefore, their opinions and recommendations are a trustworthy source of information. Even brands like Adidas have started implementing such influencers in their marketing campaigns. They worked with thirty players from English football academies. 5. Instagram will Remain a Crucial Influencer Marketing Channel Instagram will continue to be the number one platform for influencer marketing, and its popularity is only going to increase. Since Instagram introduced Paid Partnership tag, they've become a great asset for transparency. Influencers include the tag in the sub-header of the sponsored post. In doing this, influencers maintain transparency about their campaigns and retain the trust of their followers. Their followers can easily click on the tag to land on your brand’s profile. An example of this is Reiss and Inthefrow, who teamed up on a sponsored post and used the Paid Partnership tag.
At In/Spree Brands, we match brands with the perfect influencers who drive proven results and will help you stay ahead of all future trends. Schedule a demo with us here.
New Year, New Idea: |
 Unsplash / @tanschneider |
1. Influencer Podcasts will be the Next Big Thing
Leveraging influencers who incorporate podcasts in 2019 will be a strong move as a brand. Instagram podcasts gives an influencers' followers the feeling they are just hanging out with their favorite influencer.
As a brand, you can sponsor a podcast by sending your product to an influencer and having them share their opinions on the product. Instagrammer Julie Solomon, is a good example of how to use Instagram podcast successfully. Her Instagram podcast connected to her self-titled website, provides her audience with tips about social media, blogging, and branding.
Leveraging influencers who incorporate podcasts in 2019 will be a strong move as a brand. Instagram podcasts gives an influencers' followers the feeling they are just hanging out with their favorite influencer.
As a brand, you can sponsor a podcast by sending your product to an influencer and having them share their opinions on the product. Instagrammer Julie Solomon, is a good example of how to use Instagram podcast successfully. Her Instagram podcast connected to her self-titled website, provides her audience with tips about social media, blogging, and branding.
 Instagram / @julssolomon |
2. IGTV will be a Big Player
IGTV is definitely a first on the list for new ways to market with influencers. Launched in June, IGTV is a new video experience dedicated only to mobile users. This new channel makes it easier for influencers to broadcast high-quality content to their Instagram followers.
It is a great way for your influencers to share more profound and intimate experiences, advice, and opinions with their audience. In turn, having influencers create this type of video brings more authenticity to your brand's sponsored content.
Photographer and Instagrammer Bryant Eslava, readily utilizes IGTV. He has worked with Instagram and Tommy Hilfiger.
IGTV is definitely a first on the list for new ways to market with influencers. Launched in June, IGTV is a new video experience dedicated only to mobile users. This new channel makes it easier for influencers to broadcast high-quality content to their Instagram followers.
It is a great way for your influencers to share more profound and intimate experiences, advice, and opinions with their audience. In turn, having influencers create this type of video brings more authenticity to your brand's sponsored content.
Photographer and Instagrammer Bryant Eslava, readily utilizes IGTV. He has worked with Instagram and Tommy Hilfiger.
 Instagram / @bryant |
3. Story Ads will be a New Kind of Vertical Advertising
Story ads allow you to target, reach and measure to make your ads relevant to as many people as possible. You have the ability to target your ads by video views, conversions, traffic, brand awareness, and app installs.
With its vertical and full screen format, your business can share videos and photos that engage influencers in your content. A great example of this is Express’s influencer marketing strategy. Their ad featured model and influencer Karlie Kloss in a short video. There is no doubt that her massive following will check out Express’s sale when they see Karlie's support of the brand.
4. Live Videos will be Included More in Influencers' Content
Followers experience a more connected feeling when they view an influencers' live video. 80% of Instagram users actually prefer live videos from a brand, than reading a blog. Live videos will most likely see the most significant gains. Audiences love live videos and will continue to do so in 2019; therefore, they're a necessary part of your influencer marketing strategy in the upcoming year.
In/Spree Brands can match you with quality influencers who will make your brand be ahead of the trends. Schedule a demo with us here to stand out from your competitors in 2019!
Story ads allow you to target, reach and measure to make your ads relevant to as many people as possible. You have the ability to target your ads by video views, conversions, traffic, brand awareness, and app installs.
With its vertical and full screen format, your business can share videos and photos that engage influencers in your content. A great example of this is Express’s influencer marketing strategy. Their ad featured model and influencer Karlie Kloss in a short video. There is no doubt that her massive following will check out Express’s sale when they see Karlie's support of the brand.
4. Live Videos will be Included More in Influencers' Content
Followers experience a more connected feeling when they view an influencers' live video. 80% of Instagram users actually prefer live videos from a brand, than reading a blog. Live videos will most likely see the most significant gains. Audiences love live videos and will continue to do so in 2019; therefore, they're a necessary part of your influencer marketing strategy in the upcoming year.
In/Spree Brands can match you with quality influencers who will make your brand be ahead of the trends. Schedule a demo with us here to stand out from your competitors in 2019!
Why Brands Should Activate Influencer Marketing This Holiday Season
The season of giving is a profitable one, but it is also one of the most competitive times of the year. Brands should activate influencer marketing to help them stand out. By collaborating with the right influencers, you will access an engaged audience that will pay attention to your brand.
 Unsplash / @miroslava |
1. Online shopping is on the rise
In the last year, 1.66 billion people worldwide bought products online. During the same year, sales were estimated to hit $2.3 trillion with increased projections of up to $4.48 trillion by 2021.
As the holiday season approaches, consumers start to look for the perfect gifts, meaning they will be turning to social media for recommendations and inspiration. Therefore, the festivities are the perfect opportunity to increase your sales and generate more brand awareness.
2. Brands can be Creative with their Holiday Campaign
Establish what is important to your audience and what would inspire them to purchase your service or product. If you are creative and add a holiday spirit to your Instagram influencer marketing initiatives, you will be noticed!
For the 2017 holiday season, the jewelry company Zales Jewelers collaborated with the Instagrammer Jaci Marie Smith and her husband to promote their holiday necklace. Instead of creating an ordinary Instagram post, they created an engaging video. This memorable video received over 65,000 views and many comments.
In the last year, 1.66 billion people worldwide bought products online. During the same year, sales were estimated to hit $2.3 trillion with increased projections of up to $4.48 trillion by 2021.
As the holiday season approaches, consumers start to look for the perfect gifts, meaning they will be turning to social media for recommendations and inspiration. Therefore, the festivities are the perfect opportunity to increase your sales and generate more brand awareness.
2. Brands can be Creative with their Holiday Campaign
Establish what is important to your audience and what would inspire them to purchase your service or product. If you are creative and add a holiday spirit to your Instagram influencer marketing initiatives, you will be noticed!
For the 2017 holiday season, the jewelry company Zales Jewelers collaborated with the Instagrammer Jaci Marie Smith and her husband to promote their holiday necklace. Instead of creating an ordinary Instagram post, they created an engaging video. This memorable video received over 65,000 views and many comments.
 Instagram / @jacimariesmith |
3. Influencers will Help your Brand Stand Out
If you want your holiday influencer campaign to have the biggest impact, let the influencers do what they do best. They know how to connect with their audience and positively tap into their emotions.
Aim to build a relationship with your influencers so they have the chance to understand your brand’s goals and target audience. Your brand will benefit when influencers can explore creative ways of making you stand out.
Aerie is a good example of a company that took the 2017 festive season by storm on Instagram. They collaborated with influencers such as Nichole Ciotti last holiday season, which helped them stand out from their competitors.
If you want your holiday influencer campaign to have the biggest impact, let the influencers do what they do best. They know how to connect with their audience and positively tap into their emotions.
Aim to build a relationship with your influencers so they have the chance to understand your brand’s goals and target audience. Your brand will benefit when influencers can explore creative ways of making you stand out.
Aerie is a good example of a company that took the 2017 festive season by storm on Instagram. They collaborated with influencers such as Nichole Ciotti last holiday season, which helped them stand out from their competitors.
 Instagram / @nicholeciotti |
4. You can Target all Ages including Millennials
Influencers already have a large, loyal base of millennial followers who trust them. Millennials are influenced by an influencers’ recommendations in their buying decisions. Therefore, the holiday season is the perfect time to activate an influencer marketing strategy.
Millennials do not want to be blatantly advertised, influencer content allows you to reach these audiences in an organic way. Allow your Influencers to create and tell a story that engages their audience while respecting your brand’s values.
An influencer is like a trusted friend to Millennials, so they are more likely to buy a product recommended by them.
Create your influencer marketing strategy this holiday season with In/Spree Brands. We match you with your perfect influencers after understanding your brand’s goals and objectives. Schedule a demo with us here to spread some holiday magic.
Influencers already have a large, loyal base of millennial followers who trust them. Millennials are influenced by an influencers’ recommendations in their buying decisions. Therefore, the holiday season is the perfect time to activate an influencer marketing strategy.
Millennials do not want to be blatantly advertised, influencer content allows you to reach these audiences in an organic way. Allow your Influencers to create and tell a story that engages their audience while respecting your brand’s values.
An influencer is like a trusted friend to Millennials, so they are more likely to buy a product recommended by them.
Create your influencer marketing strategy this holiday season with In/Spree Brands. We match you with your perfect influencers after understanding your brand’s goals and objectives. Schedule a demo with us here to spread some holiday magic.
How Influencers Help Brands Build the Ultimate Holiday Marketing Campaign
Influencer marketing requires some unique forms of preparation for the upcoming holidays. Therefore, if you haven’t started planning your influencer marketing campaign yet, now is the time! We’ve outlined how influencers can help you build the ultimate marketing campaign during this festive season and beyond.
 Unsplash / @jimkalligas |
1. Planning your Campaign Ahead
The first step for a successful holiday marketing campaign is by planning beforehand. The National Retail Federation revealed that 40% of shoppers start their holiday shopping before Halloween and we know that most holiday wish lists are made while scrolling through Instagram.
It is crucial to have the right influencers for your brand, so you can decide on the Instagram content together. Setting realistic goals and crafting a thorough plan with relevant content to maximize interest and sales is key. Your influencers will be able to help design an original and creative concept. They will help you decide on the vision of the holiday campaign, including its complete feel and look.
2. Incorporating a Fun Holiday Giveaway
Influencers know their audience well, so they will know exactly how to incorporate a fun giveaway that will increase engagement for your brand. Having influencers offer free products to a lucky winner or providing their audience with a 25% discount is a great way of growing.
For the 2017 holiday season, Viktor&Rolf collaborated with the Instagrammer Victoria to promote their perfumes. She offered one lucky fan who commented on her photo and tagged a friend an opportunity to win a perfume or give as a gift during the holidays.
The first step for a successful holiday marketing campaign is by planning beforehand. The National Retail Federation revealed that 40% of shoppers start their holiday shopping before Halloween and we know that most holiday wish lists are made while scrolling through Instagram.
It is crucial to have the right influencers for your brand, so you can decide on the Instagram content together. Setting realistic goals and crafting a thorough plan with relevant content to maximize interest and sales is key. Your influencers will be able to help design an original and creative concept. They will help you decide on the vision of the holiday campaign, including its complete feel and look.
2. Incorporating a Fun Holiday Giveaway
Influencers know their audience well, so they will know exactly how to incorporate a fun giveaway that will increase engagement for your brand. Having influencers offer free products to a lucky winner or providing their audience with a 25% discount is a great way of growing.
For the 2017 holiday season, Viktor&Rolf collaborated with the Instagrammer Victoria to promote their perfumes. She offered one lucky fan who commented on her photo and tagged a friend an opportunity to win a perfume or give as a gift during the holidays.
 Instagram / @inthefrow |
3. Enhancing your other Instagram content with stories
The influencers you collaborate with can dedicate Instagram stories to support your other Instagram content on the important days of the holiday marketing push. Instagram has a feature that makes tagging brands super easy in the influencer’s sponsored stories.
Instagram Stories provide influencers a chance to show the products in action or promote limited time and special offers. Influencers can also engage their followers by sharing behind-the-scenes videos and photos. The poll and question stickers made Instagram stories more interactive, so influencers can easily engage with their audience and collect feedback for your brand.
4. Capture the millennial market share
Influencer marketing is a proven way of capturing the millennial market share. Influencers have a large millennial follower base who are actively online, and scrolling through Instagram. Millennial buyers spend around $600 billion each year, a large part of it during the holiday season.
Influencers can create fun content and spread some holiday merriment, which catches a millennials’ attention. For instance, Kylie Cosmetics collaborated with Brooke Tiffany, who primarily targets a millennial audience, to promote their products.
The influencers you collaborate with can dedicate Instagram stories to support your other Instagram content on the important days of the holiday marketing push. Instagram has a feature that makes tagging brands super easy in the influencer’s sponsored stories.
Instagram Stories provide influencers a chance to show the products in action or promote limited time and special offers. Influencers can also engage their followers by sharing behind-the-scenes videos and photos. The poll and question stickers made Instagram stories more interactive, so influencers can easily engage with their audience and collect feedback for your brand.
4. Capture the millennial market share
Influencer marketing is a proven way of capturing the millennial market share. Influencers have a large millennial follower base who are actively online, and scrolling through Instagram. Millennial buyers spend around $600 billion each year, a large part of it during the holiday season.
Influencers can create fun content and spread some holiday merriment, which catches a millennials’ attention. For instance, Kylie Cosmetics collaborated with Brooke Tiffany, who primarily targets a millennial audience, to promote their products.
 Instagram / @makeupbybrooktiffany |
In/Spree Brands can match you with quality influencers who will make your brand stand out during the holiday season. Schedule a demo with us here to kickstart an amazing holiday marketing campaign initiative.
5 Influencer Marketing Strategies You Need to Know
Deciding on your campaign goals and finding appropriate influencers to work with is key in creating a successful influencer campaign. Your goal as a brand is to communicate your message as clearly as possible to potential customers. We’ll help you achieve the best results from your influencer marketing campaigns with the following strategies.
 Unsplash / @rawpixel |
1. Clear Goals and Effective Publishing Schedule
It is important to have your objectives clear before the publishing stage. Setting realistic, quantitative goals that will be measurable in the future. A good start is to plan a campaign that will be maintainable over time. Outline your campaign before launching to receive the best results.
Tamara is a fashion blogger who is paid to advertise some major brands, we can see from her posts that she genuinely enjoys wearing the particular items she features. By setting clear goals and publishing schedule, Tamara can gear her post around key seasons and really try the product to make sure it aligns well.
It is important to have your objectives clear before the publishing stage. Setting realistic, quantitative goals that will be measurable in the future. A good start is to plan a campaign that will be maintainable over time. Outline your campaign before launching to receive the best results.
Tamara is a fashion blogger who is paid to advertise some major brands, we can see from her posts that she genuinely enjoys wearing the particular items she features. By setting clear goals and publishing schedule, Tamara can gear her post around key seasons and really try the product to make sure it aligns well.
 Instagram / @tamara |
2. Long-term Partnerships with Influencers
You should look beyond the value from a single campaign and rather more toward a year long or even longer ambassadorship as the influencers will represent your brand in a more organic and seamless way.
In these partnerships, influencers involve the brand into their usual content, showing how they use your services or products on daily basis. They will be more involved in your brand and will provide valuable insights from a consumer perspective. The consumers may not buy the product or use the service the first time they come across your brand; however, they are much more likely thereafter.
3. Product Giveaways and Social Media Contests
Instagram accounts that hold contests with the support of their influencer to market the products achieve 70% faster follower growth than the accounts that don’t hold contests.
Voting, photo, selfie contests, tag to win, like to win are some options for your social media contests. Keep in mind that your contest will generate better results if you’re giving away relevant prizes to an influencer and their audience.
A good example of a photo contest is from IGersBoston. They encouraged artists and photographers to take pictures of Boston and if their photo wins the contest, they're invited to attend their events.
You should look beyond the value from a single campaign and rather more toward a year long or even longer ambassadorship as the influencers will represent your brand in a more organic and seamless way.
In these partnerships, influencers involve the brand into their usual content, showing how they use your services or products on daily basis. They will be more involved in your brand and will provide valuable insights from a consumer perspective. The consumers may not buy the product or use the service the first time they come across your brand; however, they are much more likely thereafter.
3. Product Giveaways and Social Media Contests
Instagram accounts that hold contests with the support of their influencer to market the products achieve 70% faster follower growth than the accounts that don’t hold contests.
Voting, photo, selfie contests, tag to win, like to win are some options for your social media contests. Keep in mind that your contest will generate better results if you’re giving away relevant prizes to an influencer and their audience.
A good example of a photo contest is from IGersBoston. They encouraged artists and photographers to take pictures of Boston and if their photo wins the contest, they're invited to attend their events.
 Instagram / @igersboston |
4. Company Events
If you want immense media attention, your company needs to organize influencer events for brand awareness and product promotion.
You can take an example from Tarte Cosmetics, which dedicates a huge part of their budget to influencer events. They regularly fly Instagram beauty gurus and YouTube vloggers on paid holidays. They unify these travel events under the hashtag #trippinwithtarte.
The influencer voices are both far-reaching and powerful, so Tarte’s marketing team designs these influencer events to maximize exposure.
5. Measure Results
Precise measurement of results are a fundamental part of any campaign. In this phase, you're able understand which campaign aspects should be improved and if your efforts have paid off. You can analyze if your campaign was successful, how much gain the brand made from the campaign and if the return met your expectations.
If you want to estimate the effect the message had on your brand, consider variables like the generation of online traffic, mentions for your product or brand, subscribers or followers on social networks.
Create your influencer marketing strategy using In/Spree Brands. We delve deep into your brands' goals and objectives to facilitate collaborations with proven influencers; schedule a demo with us here.
If you want immense media attention, your company needs to organize influencer events for brand awareness and product promotion.
You can take an example from Tarte Cosmetics, which dedicates a huge part of their budget to influencer events. They regularly fly Instagram beauty gurus and YouTube vloggers on paid holidays. They unify these travel events under the hashtag #trippinwithtarte.
The influencer voices are both far-reaching and powerful, so Tarte’s marketing team designs these influencer events to maximize exposure.
5. Measure Results
Precise measurement of results are a fundamental part of any campaign. In this phase, you're able understand which campaign aspects should be improved and if your efforts have paid off. You can analyze if your campaign was successful, how much gain the brand made from the campaign and if the return met your expectations.
If you want to estimate the effect the message had on your brand, consider variables like the generation of online traffic, mentions for your product or brand, subscribers or followers on social networks.
Create your influencer marketing strategy using In/Spree Brands. We delve deep into your brands' goals and objectives to facilitate collaborations with proven influencers; schedule a demo with us here.
5 Mistakes You Are Making With Influencer Marketing
Influencer marketing is an effective strategy for marketers to build a stronger brand. When performed correctly, it creates greater impact than any other advertising methods. We've outlined five influencer marketing mistakes that can easily be avoided.
 Unsplash / @kevnbhagat |
1. Engaging with the Wrong Influencers
When choosing the right influencers, you need to consider the demographics, common interests, market segments, and the influencers' knowledge in a specific field. You need to do background research and screen the influencers for online reputation.
One excellent example of engaging with the right influencer is Whole Foods collaboration with food and wine personality Antoni, from Netflix’s Queer Eye. Of course, he is being paid for shopping at Whole Foods; however, his caption feels heartfelt and passionate, so he's more likely to attract potential customers to Whole Foods.
When choosing the right influencers, you need to consider the demographics, common interests, market segments, and the influencers' knowledge in a specific field. You need to do background research and screen the influencers for online reputation.
One excellent example of engaging with the right influencer is Whole Foods collaboration with food and wine personality Antoni, from Netflix’s Queer Eye. Of course, he is being paid for shopping at Whole Foods; however, his caption feels heartfelt and passionate, so he's more likely to attract potential customers to Whole Foods.
 Instagram / @antoni |
2. Failing to understand your audience
Once you truly know your customer, it is easier to find the right influencers and create a longstanding influencer marketing campaign. You need to understand your brands' audience pinpoints, purchasing habits, psychographic, and demographic information.
A good example of a brand understanding their audience is Airbnb. Their Instagram page truly feels reflective of who their customers are. Airbnb works with strong micro influencers such as Chelsea, who gives her followers an incredible opportunity to experience the places she travels and stays through her photography.
Once you truly know your customer, it is easier to find the right influencers and create a longstanding influencer marketing campaign. You need to understand your brands' audience pinpoints, purchasing habits, psychographic, and demographic information.
A good example of a brand understanding their audience is Airbnb. Their Instagram page truly feels reflective of who their customers are. Airbnb works with strong micro influencers such as Chelsea, who gives her followers an incredible opportunity to experience the places she travels and stays through her photography.
 Instagram / @whereweadventure |
3. Being Disorganized with your Strategy
If you want your brand to be successful, your influencer marketing campaign will need a proper, strategic plan to avoid this mistake.
You need to plan carefully, every aspect of your campaign so you can start with clear goals. Knowing how you will measure the success of your campaign and what exactly you want to accomplish is very important. In addition, you will need to have an organized payment plan for your influencers.
4. Not Using the Right Metrics
You need to analyze all metrics, including the social sentiments, the shares on all your social media platforms, and engagement of clicks and comments. With these metrics, you will easily understand what worked and where you need to invest your budget.
You can use our analytics to measure performance and to understand if the influencers you're working with are generating the needed engagement and reach, in addition, to other incredibly useful data points.
5. Influencer Marketing on the Wrong Channels
The effectiveness of your campaign depends on understanding your target audience and customer focus. You need to reach the largest number of people, who will be passionate about engaging with your brand. Instagram one of the most engaging social media platform in the world.
A recent study with 2,500 micro-influencers revealed they preferred Instagram to others platforms. 59% of the influencers said Instagram is the most efficient platform to engage their desired audience. Using information like this to better understand where your brand should be positioned is key.
Start creating your influencer marketing strategy today using In/Spree Brands. We'll help you stay clear of these five mistakes! Schedule a demo with us here.
If you want your brand to be successful, your influencer marketing campaign will need a proper, strategic plan to avoid this mistake.
You need to plan carefully, every aspect of your campaign so you can start with clear goals. Knowing how you will measure the success of your campaign and what exactly you want to accomplish is very important. In addition, you will need to have an organized payment plan for your influencers.
4. Not Using the Right Metrics
You need to analyze all metrics, including the social sentiments, the shares on all your social media platforms, and engagement of clicks and comments. With these metrics, you will easily understand what worked and where you need to invest your budget.
You can use our analytics to measure performance and to understand if the influencers you're working with are generating the needed engagement and reach, in addition, to other incredibly useful data points.
5. Influencer Marketing on the Wrong Channels
The effectiveness of your campaign depends on understanding your target audience and customer focus. You need to reach the largest number of people, who will be passionate about engaging with your brand. Instagram one of the most engaging social media platform in the world.
A recent study with 2,500 micro-influencers revealed they preferred Instagram to others platforms. 59% of the influencers said Instagram is the most efficient platform to engage their desired audience. Using information like this to better understand where your brand should be positioned is key.
Start creating your influencer marketing strategy today using In/Spree Brands. We'll help you stay clear of these five mistakes! Schedule a demo with us here.
Why Your B2B Needs Influencer Marketing
B2B Influencer marketing drives greater credibility and visibility for B2B companies. It is about creating constant engagement through content and building a long-term relationship with your customers.
 Unsplash / @lillyrum |
Many B2B companies desire credible recognition, thus influencer marketing is a useful tool for them. Once you look at the following stats, you will not ignore the likely effect of a B2B influencer marketing strategy.
1. Influencer Content Provided Great ROI
According to a study led by Nielsen Catalina Solutions, the content created and shared by influencers provided 11 times higher ROI than the average display advertisements after one year. This means the influencer content has about 4x the ROI from traditional ads.
When a trusted Influencer talks about the benefits of your product to better-informed potential consumers, it will eventually lead to more sales.
2. Influencers Help Communicate Your B2B Product in an Easier Way
B2B products may be complex, thus it is sometimes challenging communicating the advantages of the product. Here is where you need your influencers the most since people confide far more in a genuine influencer than they do in brands.
For instance, the influencer marketing strategy of LaCie is to collaborate with social media influencers. Their ambassador Ben Brown, who is a popular vlogger and Instagrammer, explores interesting places featuring LaCie, and publishes about it on his Instagram.
1. Influencer Content Provided Great ROI
According to a study led by Nielsen Catalina Solutions, the content created and shared by influencers provided 11 times higher ROI than the average display advertisements after one year. This means the influencer content has about 4x the ROI from traditional ads.
When a trusted Influencer talks about the benefits of your product to better-informed potential consumers, it will eventually lead to more sales.
2. Influencers Help Communicate Your B2B Product in an Easier Way
B2B products may be complex, thus it is sometimes challenging communicating the advantages of the product. Here is where you need your influencers the most since people confide far more in a genuine influencer than they do in brands.
For instance, the influencer marketing strategy of LaCie is to collaborate with social media influencers. Their ambassador Ben Brown, who is a popular vlogger and Instagrammer, explores interesting places featuring LaCie, and publishes about it on his Instagram.
 Instagram / @mrbenbrown |
3. B2B influencer marketing allows your brand to tap into the authority of the influencer
If the customers respect the influencers, they are likely to look at your brand in a more confident light. Influencers know well their followers and know what type of content works best for them. The respected influencers will paint a flattering picture of your brand and make it more desirable.
WeWork is a co-working startup that supplies businesses with office space. They collaborated with several of their members and J.Crew to highlight their community and the difference that these entrepreneurs are creating. Working with other businesses is a great way of expanding your reach, while creating meaningful partnerships.
If the customers respect the influencers, they are likely to look at your brand in a more confident light. Influencers know well their followers and know what type of content works best for them. The respected influencers will paint a flattering picture of your brand and make it more desirable.
WeWork is a co-working startup that supplies businesses with office space. They collaborated with several of their members and J.Crew to highlight their community and the difference that these entrepreneurs are creating. Working with other businesses is a great way of expanding your reach, while creating meaningful partnerships.
 Instagram / @WeWork |
4. Types of B2B Marketing
The influencer’s opinion and voice comes across as more authentic than a commercial or banner advertisement for your product. A good example of this is American Express, which invests greatly in its influencer B2B marketing. They collaborate with influential bloggers such as Emily Henderson to reach small businesses. Their campaign “Love my Store” aims to clarify that even a small business accepts credit card and to promote their brand, received 5 million impressions and 400,000 Amex decals.
They employ many influencer-marketing campaigns for gaining both consumers and corporate clients. From collaborating with celebrities to micro-influencers, American Express is extremely successful at influencer marketing.
5. Influencers put you in touch with an audience you otherwise could not reach
Finally, B2B influencer marketing helps your brand to reach a larger audience. Video Fruit is a company that coaches businesses how to grow their email lists. Their founder, Bryan Harris, wrote a guest post on an influential website. The post exposed him to an audience he would not have been able to reach on his own. They received 1,086 visitors with this post (the average visitors were 285 before his post). Also, in 2 days, 215 people subscribed to his website.
Concentrate on influencer marketing; maintain a great relationship with the influencers and your brand will be promoted in the best possible way.
In/Spree Brands makes the collaboration between brands and influencers quite easy. You can choose from thousands of incredible influencers who will drive proven results. We offer you a perfect influencer marketing campaign, schedule a demo with us here.
The influencer’s opinion and voice comes across as more authentic than a commercial or banner advertisement for your product. A good example of this is American Express, which invests greatly in its influencer B2B marketing. They collaborate with influential bloggers such as Emily Henderson to reach small businesses. Their campaign “Love my Store” aims to clarify that even a small business accepts credit card and to promote their brand, received 5 million impressions and 400,000 Amex decals.
They employ many influencer-marketing campaigns for gaining both consumers and corporate clients. From collaborating with celebrities to micro-influencers, American Express is extremely successful at influencer marketing.
5. Influencers put you in touch with an audience you otherwise could not reach
Finally, B2B influencer marketing helps your brand to reach a larger audience. Video Fruit is a company that coaches businesses how to grow their email lists. Their founder, Bryan Harris, wrote a guest post on an influential website. The post exposed him to an audience he would not have been able to reach on his own. They received 1,086 visitors with this post (the average visitors were 285 before his post). Also, in 2 days, 215 people subscribed to his website.
Concentrate on influencer marketing; maintain a great relationship with the influencers and your brand will be promoted in the best possible way.
In/Spree Brands makes the collaboration between brands and influencers quite easy. You can choose from thousands of incredible influencers who will drive proven results. We offer you a perfect influencer marketing campaign, schedule a demo with us here.